Hi
Hi
Alanna Craig
UI / UX
designer
I'm a UK-based designer focused on solving complex problems through thoughtful, intuitive digital experiences.
I'm a UK-based designer focused on solving complex problems through thoughtful, intuitive digital experiences.
Skills and Specialities
Product & UX Design
End-to-end product design
User flows, wireframes and high-fidelity prototyping
Interaction design for complex B2B and enterprise products
Usability testing, iteration and design validation
User Research
User interviews, workshops and contextual research
Survey design and quantitative insight analysis
Synthesising research into actionable product decisions
User journeys, task mapping and workflow analysis
Design Systems
Scalable components, patterns and design foundations
Accessibility and consistency across complex products
Design system documentation and governance
Close collaboration with engineering and Storybook
AI & Rapid Prototyping
Designing AI-assisted and agentic product experiences
Rapid prototyping and exploration using AI tools
Integrating AI into existing product workflows
Designing for transparency, user control and AI uncertainty
Product Strategy
Translating complex requirements into clear product experiences
Product discovery and early concept exploration
Balancing user needs, business goals and technical constraints
Working across product, engineering and stakeholders
Product & UX Design
End-to-end product design
User flows, wireframes and high-fidelity prototyping
Interaction design for complex B2B and enterprise products
Usability testing, iteration and design validation
User Research
User interviews, workshops and contextual research
Survey design and quantitative insight analysis
Synthesising research into actionable product decisions
User journeys, task mapping and workflow analysis
Design Systems
Scalable components, patterns and design foundations
Accessibility and consistency across complex products
Design system documentation and governance
Close collaboration with engineering and Storybook
AI & Rapid Prototyping
Designing AI-assisted and agentic product experiences
Rapid prototyping and exploration using AI tools
Integrating AI into existing product workflows
Designing for transparency, user control and AI uncertainty
Product Strategy
Translating complex requirements into clear product experiences
Product discovery and early concept exploration
Balancing user needs, business goals and technical constraints
Working across product, engineering and stakeholders
About me
I’m passionate about combining design, technology and user insight to create digital experiences that simplify complexity and make interactions feel effortless.
Phone :
Phone :
Email :
Email :
Featured Projects
A selection of projects that show how I approach complex problems, from early research and exploration through to interaction design and final product decisions.
Product Discovery
Appointments
Rethinking a legacy appointments system around how healthcare teams actually organise work.
Product Design
IQ
Exploring how AI could surface insight, automate work and support decision-making within a schema-driven enterprise platform.
Interaction Design
Practice & People Management
Redesigning the interaction logic behind staff, roles and permissions in a complex healthcare platform.
User Research
Patient Visibility
Investigating how practices manage sensitive patient information and identifying where conflicting systems were creating risk and uncertainty.
Contact me
PRODUCT
UI/UX
INTERACTION
DESIGN
PRODUCT
UI/UX
INTERACTION
DESIGN
Hi
Hi
Alanna Craig
UI / UX
designer
I'm a UK-based designer focused on solving complex problems through thoughtful, intuitive digital experiences.
I'm a UK-based designer focused on solving complex problems through thoughtful, intuitive digital experiences.
Skills and Specialities
Product & UX Design
End-to-end product design
User flows, wireframes and high-fidelity prototyping
Interaction design for complex B2B and enterprise products
Usability testing, iteration and design validation
User Research
User interviews, workshops and contextual research
Survey design and quantitative insight analysis
Synthesising research into actionable product decisions
User journeys, task mapping and workflow analysis
Design Systems
Scalable components, patterns and design foundations
Accessibility and consistency across complex products
Design system documentation and governance
Close collaboration with engineering and Storybook
AI & Rapid Prototyping
Designing AI-assisted and agentic product experiences
Rapid prototyping and exploration using AI tools
Integrating AI into existing product workflows
Designing for transparency, user control and AI uncertainty
Product Strategy
Translating complex requirements into clear product experiences
Product discovery and early concept exploration
Balancing user needs, business goals and technical constraints
Working across product, engineering and stakeholders
Product & UX Design
End-to-end product design
User flows, wireframes and high-fidelity prototyping
Interaction design for complex B2B and enterprise products
Usability testing, iteration and design validation
User Research
User interviews, workshops and contextual research
Survey design and quantitative insight analysis
Synthesising research into actionable product decisions
User journeys, task mapping and workflow analysis
Design Systems
Scalable components, patterns and design foundations
Accessibility and consistency across complex products
Design system documentation and governance
Close collaboration with engineering and Storybook
AI & Rapid Prototyping
Designing AI-assisted and agentic product experiences
Rapid prototyping and exploration using AI tools
Integrating AI into existing product workflows
Designing for transparency, user control and AI uncertainty
Product Strategy
Translating complex requirements into clear product experiences
Product discovery and early concept exploration
Balancing user needs, business goals and technical constraints
Working across product, engineering and stakeholders
About me
I’m passionate about combining design, technology and user insight to create digital experiences that simplify complexity and make interactions feel effortless.
Phone :
Phone :
Email :
Email :
Featured Projects
A selection of projects that show how I approach complex problems, from early research and exploration through to interaction design and final product decisions.
Product Discovery
Appointments
Rethinking a legacy appointments system around how healthcare teams actually organise work.
Product Design
IQ
Exploring how AI could surface insight, automate work and support decision-making within a schema-driven enterprise platform.
Interaction Design
Practice & People Management
Redesigning the interaction logic behind staff, roles and permissions in a complex healthcare platform.
User Research
Patient Visibility
Investigating how practices manage sensitive patient information and identifying where conflicting systems were creating risk and uncertainty.
Contact me
PRODUCT
UI/UX
INTERACTION
DESIGN
PRODUCT
UI/UX
INTERACTION
DESIGN